About Sam’s Newsletter
I write about how narrative functions as infrastructure - how the frames people borrow, the cognition they outsource, and the channels those ideas travel through shape markets, institutions, and power itself.
The foundational thinking here is Thomas Kuhn’s The Structure of Scientific Revolutions (1962). It is a dense read and worth every page. Daniel Kahneman’s work on framing and prospect theory is the necessary downstream companion - Kuhn at the level of individual cognition rather than scientific community.
If that sounds interesting, subscribe. I’d be glad to have you.
About Me
I’ve been creating content since starting my first YouTube channel at 8 years old. After several iterations through high school, I got serious at 21 - starting an affiliate blog while still in school, then becoming a freelance writer for SaaS companies and publications including AdWeek.
From there I moved into ghostwriting for CEOs and founders. The original plan was to scale into an agency, but agency economics up close convinced me the model waters down quality on a delay. So I went vertical instead. Fewer clients, higher level, better work. That led to partnerships with founders at companies backed by Andreessen Horowitz, Sequoia, Greylock, Sapphire, and other tier-1 funds, alongside leaders in academia and enterprise.
The work kept pulling me toward a deeper question. Why do some ideas reshape industries while others die on arrival? The answer has less to do with the ideas themselves than with the cognitive infrastructure around them - the frames people already have installed, the channels those frames travel through, and who controls both.
That’s what I write about here. Deeply researched essays on borrowed cognition, structural drift, paradigm collisions, and the mechanics of how influence actually works. The client work is what gave me much of a decade of direct exposure to how these dynamics play out at the level of real companies and operators. The writing here is where I think about it on the page.
I live in the Bay Area and make regular rotations to East and Southeast Asia. Photography is my main hobby - wildlife, nature, and street, all on Sony bodies and glass. Most of my work is open-sourced on Unsplash. When I’m not shooting or working, I’m traveling or watching movies on my Apple Vision Pro.
